An organization’s website is – quite literally – your face to the world. A vibrant identity on the web is crucial to your success. We believe that an organization’s website should serve as the nerve center of all of its communications efforts, providing connections and links to the other components of its strategic communications plan.
Too many websites are “static,” providing some information about an organization and the services it provides. Too often, the stories told on websites are not compelling and the content does not change. This provides little reason for website visitors to return to the site in the future.
The websites we create are engaging and dynamic. They take advantage of the most up-to-date technology that is fully “mashable” with today’s social-media channels. We can help you create regular blog posts and other digital content that will encourage people to visit the site on a regular basis, creating a social-media community in the process.
The websites we create are based on a content-management platform, which means it is extremely easy for our clients to update and change content on the site themselves. This helps to make their websites more relevant and saves money in the process.
Our websites are designed to provide maximum opportunities for posting multi-media content, including web videos, blogs, and social media. Upon posting, this content also can be sent seamlessly to your Facebook and Twitter pages, which will distribute this content to your friends and followers even if they aren’t regular visitors to your website.
This approach not only provides for a vibrant and engaging website, but also helps to maximize website’s search-engine optimization, which means that your website will jump up in its rankings on Google and other Internet search engines.